Sure, it might seem more
impressive if I had designed a big name
paper that you knew the name of, but that
is not the industry you or I are in. We
are in the small newspaper design industry.
What made Murri Views exceptional was that
it did not look like a community or regional
newspaper. It’s design and layout
was equal to that of the big players. I
made sure of that!
You might find some people
out there who know more about some finer
technical details to do with the printing
process or some other specific area of the
design and production process – and
I expect that. They have probably been a
specialist in that area for many, many years.
I believe that what sets me apart, and what
landed me my current job is my ability to
understand the whole process from start
to finish. All of the techniques I developed
are my own.
Nearly everything I know
about newspaper design was not taught to
me in a classroom. I learnt it from careful
analysis of hundreds of newspapers. What
I discovered was that there are patterns
that make the good papers stand out. I made
these into simple rules that anyone can
follow – and that is what made my
training so effective. The brilliant part
about it was its simplicity! This meant
that someone with very little experience
could pick it up in a matter of hours!
In summary, I am a graphic
designer of seven years. I have held the
titles of Graphic Designer, Art Director,
Magazine Production Co-ordinator, and Future
State Advisor for Magazine Production and
I now live in Sydney, Australia, with my
beautiful wife, and I work for one of the
largest newspapers in the country.
Ultimately, my goal is to
push development and utilisation of streamlined
production workflow for magazines and newspapers.
This will not only make everyone’s
life much easier, but will significantly
reduce error, paper wastage, production
time, and overall running costs.
I want this to be available
to everyone – not just the big companies.
Small newspapers need to understand that
with the improvements in software and systems
these days, this is now a possibility that
never existed before.
I look forward to working
with you for all your future publishing